Advantages of Using Videos for Advertising Online
Video advertising is quickly becoming the way to market online. As with the use of text, video is a highly effective method of communication. And since you can use videos in just about any internet marketing toolbox, it’s also a very flexible marketing tool. So, what is the difference between web-based and offline advertising?
Web-based advertising relies heavily on search engine optimization (SEO) techniques. SEO is used to help with creating a website so that it appears in search results and in the eyes of a web user, appears professional and relevant. But while SEO can help with your rankings in search engines, it will not help if you are not targeting specific demographics. If your website is for people who live in New York City, but you have a video for a video game for gamers from Australia, you won’t get very far.
Search engine optimization also tends to use paid ads on sites. This is done primarily to generate traffic and interest in a site. When a user types in something into Google such as “video marketing”how to make money with YouTube,” the search engine displays relevant sites. In addition, search results for keywords are often provided to users based on search volume and other criteria such as length of a link or video description. This means that if a person searches for “video marketing,” your ad may show up because of how relevant and helpful your website may be.
Offline advertising is the kind you see in newspapers and magazines. Advertising in newspapers and magazines is a bit different from advertising online because newspapers and magazines have the ability to limit where their ads appear. In a recent article in the Chicago Sun-Times, an advertisement about the local pizza chain Pizzeria Bianco was not allowed on the front page of the paper due to spamming. If Pizzeria Bianco was located in New York, the ad would be allowed in that city’s newspaper because that is where Pizzeria Bianco actually exists.
Web marketing campaigns are not nearly as limited as offline marketing campaigns. You can target demographics in your video ads, use videos as in-text links and even change the title of your advertisement based on the context in which the ad is displayed.
So, while web-based and offline advertising can work hand-in-hand for a successful online marketing campaign, there are still advantages to advertising online using videos. For example, using videos to market your product can be more effective than advertising offline because videos provide potential customers with more information in order to make an informed decision on whether or not they want to purchase your product. Another advantage of using videos to advertise is the fact that they can be re-sold after a certain amount of time. and this can help with the overall profitability of your campaign as well.