If you have a website and no video content, it may seem that you are at a disadvantage when it comes to your online video marketing strategy. After all, if you have a website nobody will ever see it unless you have videos on them! Well, there is one very good reason why you do need a video and that is to promote your website or product. A video is certainly an excellent way to promote your product because it is so much more visual than text content. People are attracted to visuals more than they are to texts and images, and it is this fact that makes online video marketing such a powerful and effective advertising method.
There are so many different kinds of videos that can be uploaded to YouTube or other video sharing sites. For example, you could create a short funny video clip about your product and upload it on the internet. Many people will click on your video and will then see your products and perhaps be more inclined to buy. If you have a lot of products that are similar in price and/or look alike, then you can create several videos to promote each one separately. You may also want to consider uploading several videos on the same topic as your product for people to view in sequence.
Your online video marketing strategy will largely depend on the purpose of your video. If you are creating a video to advise others on a certain topic then your video needs to educate as many people as possible. The more people who know about your product the more likely they will be to buy it. The best way to ensure that you reach your intended audience and that they know about your product is to make sure your video is educational as well as entertaining.
Another great reason to use online video marketing is that you can use these videos as marketing tools for offline items as well. This means you can upload several videos on the same subject and offer customers the option of downloading a PDF version of your information or to view your video directly on your website. Some videos are so informative that they become viral on their own. As the popularity of your videos grows you may find that you need to make several separate downloads in order to keep up with all of the traffic that is coming to your site.
As with any type of online advertisement, content is king. If your online video is not informative or entertaining, then your customers will likely click away before ever viewing your video again. It’s important that your viewers spend time learning about your product before considering purchasing from you. You can’t please everyone all of the time, so provide them with useful, relevant information and they’ll keep coming back for more. You can also create several different videos and offer different versions to those visitors who choose to watch them.
Your online video marketing strategy should include content, production, and social media marketing. Content should be informational in nature. Videos should include facts and/or entertainment and should provide an opinion or a personal experience. Distribution methods vary, but most people prefer to view videos directly from YouTube. If you have questions about your video marketing strategy, feel free to contact us.