Nowadays, more people are using video to promote their business online. If you are in the real estate business, it is important for you to know how to use video to advertise your homes online. You can even start your own home business selling real estate through video marketing.
Video marketing for realty can actually help you stand apart from other agents, make new relationships with potential home buyers and sellers, and ultimately sell many more properties through video. As any realtor who has ever watched a large, crowded 2 bedroom house in New York City can tell, home photographs are rarely correct.
A realtor’s job is to sell a home. When he or she has a home photo on display at a location, chances are the potential buyer will not walk away from that home right away. There is no way that the potential buyer can look past the photos. A realtor’s job is to make the home appear like a home to be able to sell. When it comes to realty, photos are usually not enough.
The second part of the job is to actually show the property in the video. If a realtor does not show off the property onscreen, then they are doing themselves a disservice.
The next thing that you need to do is to actually put yourself out there by showing the home. The more videos you have out there of your home the better. You will want to put them on YouTube, and you will want to put all of them on your personal website.
Once you have your videos, all you have left to do is to post them. In this day and age, there are lots of different places that you can post your videos. Make sure that you post them on sites like YouTube, MySpace, Facebook, and blogs like MyHomesInReal Estate.
If you have never worked with video before, don’t worry. You can still do a great job if you have the knowledge and skills that any real estate agent has. Just make sure that you are always being informative, never trying to sell the house and always being open and friendly with your prospects.
Another thing that you need to do is to make sure that you use keywords in your titles. Keywords are important to getting people to see your video. When they watch your video, they can see if it is something that interests them and what you are saying.
One more thing that you can do is to set up a Twitter account and start promoting your videos on there. If you post videos that you have made on YouTube you can get followers that are in the area that will be interested in your home. This is a great way to find friends that are in the real estate business. Just remember to give them a link to your home website so that they will have a chance to see what you can offer.